About us

Over 40 years ago, Russell and Janice Jordan started in the produce industry growing tomatoes on Corbett Road near New Plymouth, Taranaki.

In 1988, they moved from growing hydroponic Lettuce into growing potted herbs for the local supermarkets and over the next few years the herbs took over and continued to grow too. Today, Natural Fare now has a 1.1 hector glasshouse and modern growing system.

Each year they sow around 800,000 pots of herbs, of which approx. 350,000 are sold as potted herbs in New World and Pak n Save supermarkets from Wellington to Auckland. The balance are cut, packed and sold as 18g packets in supermarkets, or are packed in larger bags for the food service industry and sent from Auckland to Invercargill.

Our pots are produced locally from recycled plastic, basically a little colouring added to your old milk bottle tops. They have now for the larger part been coming to us from the other end of Corbett Rd at Devon plastics. Our potting mix too is sourced locally from Revital Growwell, also just down the road. 

Over the last few years, the growing demand for Micro herbs and Salad lines has increased and changed demand from chefs all over the country.

Natural Fare has always been well supported by our local cafes, restaurants and wholesalers here in Taranaki.

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